Software Design & Development

My particular expertise is in designing and building software solutions that enhance the art and science of professional digital publishing, often by investigating new ways of doing old business through a more effective and focused collaboration with people and use of existing and emerging tools, learning new skills, and mostly listening to end-user ( aka real people’s) reequirements. Most Companies want to divide out the job of coder, analyst, product manager, production manager, end user, so that none really understand what the other is doing, and none can really speak each others language effectively, causing fragmentation and disintegration of the ‘solution’. My holistic approach seeks to understand all relevent roles in order to produce integrated solutions.

For me software product management covers the whole process in the life cycle from the original idea right through to launch and maintenance of an end product. In short it’s all about asking relevent questions but moreover, success really does depend on asking as many relevent questions up front, then reiterate the product in the right order and at the right time!!..It also requires hands-on touchy-feely rapidly re-iterating rugby scrum style approach.


A Brief History of Mine

1. Freedman International – Creation of “FreedFlow” a (Pre-Unicode) PC->MAC character translation utility to convert ‘PC Acrobat Notes Text and PC Word docs to Macintosh QuarkXPress text for 30
European Languages . I Also enabled the Acrobat ‘text proofing’ facility for all European languages by creating custom fonts for use in Windows.

2. Elateral – design and specification of “ActiStudio” QuarkXPress Plugin.

3. TechnoDesign – Manage development of “TCP-IP XT” (QuarkXPress remote automation tool with instruction set. Manage development of “Personanlizer-XT” (QuarkXPress variable data publishing plug in).

4. APS Group – Design, build and launch an automated front to back POS artwork system for Superdrug. Design build and launch automated front to back POS artwork system for Co-Op Pharmacy. Design build and launch automated front to back POS artwork system for First Quench Retail.

5. DH Design – Automation of Book Cover 3D visuals creation.

6. Design and build end to end cost effective websites and blogging sites for English speaking clients theroughout the world.

7. Contract code commercial AppleScript, RealBasic, PHP/Wordpress, and Swift3 applications.